"As a creative, I'm drawn to emotion and expressing the human condition
in all its forms, and I'm fortunate to have thoughts and feelings at my fingertips."
- Diane Keaton
Katie Morgan is a
10-time
Emmy Award-Winning Storyteller.
She's snagged
5 Sports Emmys for NBC Olympics.
She's earned
3 Regional Emmys for USF
(University of San Fransisco).
She's scored
2 Regional Emmys for Las Vegas Aces
that includes
Best Outstanding Show
("In the Paint")
& Best Outstanding Documentary ("Aces vs. Everybody").
Currently she's VP of Storytelling
for the Las Vegas Aces
& Executive Producer
for "In the Paint".
Why You Need a Storyteller...
Storytelling through sports makes the team and its athletes feel accessible, human, and unforgettable.
My goal has always been to create a storytelling engine that consistently answers one question…
Why should someone care about this team and why will they continue to care even after the stars change?
Build Fans, Not Just Followers.
One of the most important things I've learned in professional sports is that individual athletes can drive tremendous attention to a team, but athletes move, retire or get traded. The challenge and the opportunity is to make sure the fans don't leave with them.
If a fan understands where an athlete came from, what they sacrificed, the people who helped them get there, the moments that shaped them, and what it means for them to now wear this jersey, the fan doesn't just see a player. They see a person. And when you connect those individual stories to the larger story of the franchise, you begin to build something that lasts.